Ms. Neeru Jain (Asstt. Professor of Jewellery Designing)

        Magic of Natural Motif:  

Whenever we plan to design any art we need some motifs. What it motif is?  The motif can be an idea, an object, a place, or a statement, or we can say a motif differs from a theme, in that a theme is an idea set forth by a text, where a motif is a recurring element which symbolizes that idea. The motif can also be more like the central idea behind the theme, such as courage or loyalty.

So Motif mean a design that consists of recurring shapes or colors, a theme that is elaborated on in a piece of music &  a unifying idea that is a recurrent element in a literary or artistic work

Motif have played an important role in the designing of Jewellery.  Designer has always found a way to usually express his abstract ideas. Motif has always been a driving force in jewellery design. Natural motifs are widely used in entire world. An expertly crafted piece of jewellery can capture forever the life-like qualities of an animal on the run, a bird in flight, blooming flowers, butterflies, insects or fish. Such jewellery remains a perennial favourite, never seeming to go out of style.

” Animal motifs are “hot” in the US, with butterflies the best seller. “Jewellers  try to make  animal designs as realistic as possible.”  “Black, pink, yellow and blue are currently the most popular colours for this type of motif.”

Indian Jewellery reveals an amazing variety of motif and designs which depict the unceasing process if evaluation in Indian jewellery/ornaments. Most of jewellery have floral and figurative motifs. These motifs have been taken from nature and surrounding environment.

Nothing can out do the simplicity of traditional Indian motifs. When it comes to jewellery designing, the ‘aam’ or paisley, the floral patterns, the peacock and the curvaceous creeper, top the list as they can easily and beautifully blend in with. “Traditional designs are popular with women. The Indian culture is very relative to the Indian women, even a woman who dresses up in western wear holds the Indian traditions quite close to her heart, which is why even contemporary designs do have traditional motifs. Traditional designs add character to the entire Indian ensemble and they are a statement by themselves,”.

Jewelry designers are reinterpreting paisleys found in embroidery fabrics and lace motifs of this time period. They are spinning these looks, which range from richly ornate and colorful to embellished yet subtle, into gold with diamond and gemstone accents.

.The Floral design is among the popular motifs in Indian jewellery. The ear ornament, Kanphool, is in the shape of a blooming Motif flower and is a symbol of happiness and prosperity. The Pipal patra, of Northern India and Gujarat, has a central motif of leaf from which bunches of finely shaped pipal leaves cascade. It is a symbol of auspicious occasions and abundance.

The Champa, Jasmine flower, is symbolic of fertility. The Champakali motif is a jasmine bud shaped necklace. Each pendant in the shape of a bud is strung together on a thread.

Gajra and Paunchi are worn on the wrist and these too are floral motifs. The Gajra is made in gold and pearls. From a distance they appear as if the base of intertwined gold wire is of golden grass. Paunchi is made of a number of pieces in the shape of a flower. These are strung together and made into a bracelet.

Animal Motifs: Animal and bird motifs have been a favorite with the Indian craftsmen through centuries. It has been a distinct feature of Indian jewellery and has not been seen anywhere else in the world.

The bracelets which have heads of lion and elephants too have their own significance. Lions stand for strength, courage and sovereignty, while the Elephants stand for strength, visibility, calmness and gentleness. Makar(crocodile) Signifies life force of the water and parrot signifies love because lord Kamdeva’s chariot is drawn by parrot.  Among the south Indian jewellery, the Kirtimukha (lion faced) motif is very popular. The mythical bird gandabherunda (two heads and body) is a beautiful piece of art.

Peacock motif too is eye catching as the royal bird is intertwined in the form of a gorgeous diamond studded necklace, earrings and finger ring that is contemporary in its appeal yet has flashes of the eternally traditional motif.

Motifs of Fish make beautiful ornaments of the Head, Neck ear ornaments. It represents the incarnation of Lord Vishnu, and is also one of the eight auspicious symbols, signifying abundance since fish breeds fast.

Serpent is the most favorite motif adopted by jewellers all over India. It symbolizes the eternity of cyclic time because of its capacity to discard its skin and its apparent immortality. It also stands symbolic of courage, quick and violent potency.

Sun motif is very popular in ornaments. The sun represents infinite knowledge and is a personification of cosmic order. It also signifies majestic & royal personality.

Moon, stars and crescents have also been widely used in ornaments meant for head and ear. Moon is symbols of gladness and coolness. Crescents is preferable to  the full orb as the crescent represents the noblest sacrificer who offers himself day by day to be beaten up by the celestial gods to sustain themselves by him ambrosial digito.

Mughal Motifs: The Mughal patronage of the jewellery brought distinct changes to the art of jewellery making. The Hindu designs were gently modified to incorporate various geometrical and floral designs.

Hindu jewellery depicts scenes from the ancient scriptures and gods and goddesses formed the main themes. But since the depiction of human figures is prohibited in Islam, the existing art of engraving figures took a back seat. These gave way to floral and animal designs.

The combination of crescent and stem dominated the Muslim jewellery. Earrings had a small stem at the top of a crescent from which was suspended a fish, which further led to a bunch of pearls. These became a regular feature of the Mughal jewellery.

Besides the above stated symbols and motifs ,there have been various other objects to be used such as the Zodiac signs, organizational signs & Geometrical symbols, occupational symbols, monograms & logos, fraternal good motifs and  source of design, If a designer thinks with an open mind he can realize a deep concept or theme in every art form and the same way he can incorporate & express a variety of themes & motifs in jewellery designs. Magazines, Catalogues, Books, Photographs, visits to jewellery stores, exhibitions & museums are some other useful sources  to generate new motifs, but Flowers, Sun, Moon, Stars, birds & animals are frequently used in Indian Jewellery. The heavenly bodies have been source of awe and inspiration for human since time immemorial and no wonder these found a way into jewellery too.

In Wales it was ancient custom for a suitor to display his love for a woman by carving a wooden love spoon. The wooden love spoon would have intricate symbols carved into it which represented the way he felt for her. Welsh Gold jewellery is offered in a variety of love spoon designs. There are earrings, bracelets, pendants, and rings with the love spoon design made out of Welsh gold. You have a choice of selecting yellow and rose gold or silver and rose gold love spoon jewellery.

Another interesting Welsh custom is to kidnap the bride right before she’s about to get married. The groom and his family will look for her until she is found. It is believed that the first one who finds her will be soon to marry. To celebrate this Welsh wedding custom a great gift would be a garden key charm made out of yellow and rose Welsh gold. This key charm can represent the tradition of kidnapping the bride before the wedding. It can be attached to a charm bracelet or worn as a pendant around the neck.

According to Welsh tradition, the bride is supposed to have a bouquet which contains myrtle. The bride then gives a cutting of myrtle to each of her bridesmaids to include in their bouquets as they walk down the aisle. The bridesmaids are supposed to plant this myrtle after the wedding. It is believed that if the planted myrtle blooms the bridesmaid will be married soon. To symbolize this beautiful custom the Welsh gold meadow locket is a perfect gift to give. Many times the bride has to give some sort of jewellery to all her bridesmaids as a token of her friendship and the importance they have in her life. What can be more befitting than a meadow locket which has silver and rose gold encrusted flowers? The locket looks like a special bouquet in itself which can hang around each bridesmaid’s neck. The locket has a place inside to hold any special Welsh gold charm they feel like showcasing.

The Welsh bride is also supposed to wear a pin which she attaches to her wedding gown. Once she is married she is supposed to remove the pin and throw it over her shoulder for good luck. There is a Welsh Gold daffodil pin brides can consider wearing, to perform this tradition on their wedding day. This daffodil pin is completely silver with the trumpet of the flower made out of rose gold. This is the perfect jewellery piece for a bride to wear on her wedding day. Welsh gold jewellery is a wonderful gift to give loved ones and family members for their wedding day.

Replica Cartier Santos 100 Unisex Watch W20122U2 Code: W20122U2 Brand: Replica Cartier Series: Replica Santos Movement: Automatic CaseSS: Stainless Steel LengthS: 33.0 mm WatchBracelet: Rubber – White BezelMaterial: Stainless Steel Set With a Faceted White Rubber Piece With this watch’s classic styling and multitude of beautiful features, this Cartier replica watch would be the perfect addition to anyone’s wardrobe. This watch, like all of our watches, is also of the highest quality! The color of the dial on this watch is Silvered Opaline Dial, designed for easy viewing no matter what the lighting or time of day. The simple to open and close clasp is Deployant, ideal for anyone who’s ever tried to get dressed in a hurry! No more bumbling and fumbling to get dressed when you’re on the run when you buy this watch. The watch bracelet is a classic and stunning Rubber – White. This watch’s function is Hours, Minutes, Seconds for accurate timekeeping. The bezel’s function is Fixed. The resistance on this watch is perfect for water sports, measuring at an ideal 100m / 330ft (suitable for swimming and shallow snorkeling; may be unsuitable for diving). The watch’s engine is high-tech and superb quality Self Winding Automatic Calibre 076 Movement, always accurate and trustworthy. The Octagonal Stainless Steel Set with White Rubber Piece crown on this watch will impress every and any watch aficionado. This watch also contains a None calendar, to keep you up to date as well as on time. The piece de resistance on this timepiece is the Stainless Steel, case back. Get your beautiful replica watches today, as this stunning timekeeping masterpiece will definitely sell out quickly!

For all such people, there are many charitable organizations, which are putting in their great and noble efforts, in order to cure the pain and miseries of poor and needy people. Government and private sector are working side by side and the charitable organizations are into fundraising, which has really brought great and positive difference. Many of the charitable organization are into the selling of fundraising merchandises. This is the most unique way of raising funds, which has really motivated people to donate money. Different things are being sold over Internet like garments and jewelry. Ribbons of specific colors are attached to the things, which signify different causes. Orange ribbon is attached to those things, which are being sold, in order to raise funds for the patients, who are suffering from the diseases like multiple Sclerosis, self-injury, lupus, leukemia, self-injury, humane treatment of animal and to provide awareness on self injury. Any of the accessories including bracelet or bangle, with which orange ribbon is attached, shows that the item is being sold, in order to collect donations and funds to cure the pains of the patients, who are suffering from above mentioned diseases.

If you also want to get yourself involved in such a noble cause, then you must buy bracelets and bangles, which have orange ribbons attached with them. Orange ribbon has been so much prominent that people, who want to contribute their efforts and helping hand, in order to provide relief to the patients, they purchase those bracelets and bangles and the amount, which the charitable organizations collect from the selling, is used to provide treatment to the patients. This type of fundraising activity has really been successful and has motivated people to a great extent.

Now more and more people are purchasing such fundraising merchandises. Orange ribbons attract the attention of the people and people show great interest in the purchase of all such items, which have orange ribbons attached or imprinted on them. Giving away bracelets and bangles is just a way of saying thanks to the people, who contribute their efforts in this noble and generous cause.

You wouldn’t be able to resist yourself from buying these charms when you will come to know that Pandora beads can be selected from as many as 800 handcrafted designs. These beads are generally made from either silver or enamel. Besides these, 14 caret gold and murano glass are also used for creating such beads. You can accentuate their beauty by embedding gems such as diamond and ruby. Though you would need to spend some extra money, you would be able to impress everyone wherever you go.

Would you like to have such jewelry which is both unconventional and cool at the same time? If yes, you need to check out Pandora charms bracelets. These bracelets can be created out with the help of different types of charm beads that are available in themes such as animals, food items and alphabets. Depending on what your pocket allows, you can even add diamonds or other precious stones and gems to add on to the beauty of such charms.

Wouldn’t you look cool wearing such bracelets which are inscribed with your name, initials or other words? You can go for charm beads which are available in various types of designs like the triangular or rectangular ones. These can be used to spell any word and worn in the form of a bracelet.

In case playing with alphabets is not your cup of tea, you can go choose other themes such as those based on animals, food items and drinks etc. You may or may not like grapes, but you will surely adore their beauty in form of beads. Such beads are mainly available in two colors; green and purple.

In case you want to explore other designs, you can choose one out of various designs in the recently launched Pandora summer collection. Pandora Liquid Silver jewelry based on silver too, has some really cool designs which are based on free flow of water in nature. So, when are you going to grab a set of your choice?

Can you imagine that the stunning Pandora beads are handcrafted by Pandora’s craftsmen? Besides that, there are over 800 exotic designs of such beads available in market. These beads can be based on anything including animals such as cats, food items like fruits, cakes and drinks. You can choose such beads from a fairly large variety which is updated after every few months by Pandora. Regardless of the fact that whether you like animals, alphabets or food items, Pandora will provide you plenty of options of beads to choose from.

If you like food items such as grapes or birthday cakes, you can choose the charm beads based on such stuff. Besides that, if you have a loving pet back home, you can choose such beads resembling your pet. If you happen to have a cat as pet, you can get a silver cat charm. In this way, you will always keep a replica of your pet close to your heart. You can also play with different alphabets by choosing a set of alphabetical beads to create various combinations such as your name or any other favorite word.

These beads are available in various types of materials including commonly used gold and silver. If you want to experiment with the material, you can go for enamel or murano glass as well. You can visit a Pandora store nearby and buy the beads which appeal to you. There are plenty of Pandora stores every where around you. From such stores you can buy the charm beads of your choice and use them in any way that you may feel suitable.

If you don’t want to buy the Pandora charms bracelets for yourself, you can get these for presenting as gifts to your friends or relatives. You can even check out the new designs which have been recently released by Pandora in the summer collection of 2010.

The bracelets are most commonly bought with four or more charms already in place. Then, you can just add the charms you want. If your friend or relative already has one, then you can add a charm to it as a gift on her birthday, at Christmas time or any occasion you can think of.

The bracelets, the charms and the Pandora beads have varying costs, which greatly depends on the type of material it is made of. Some of the main materials used for such jewelries are sterling silver, oxidized sterling silver and 14 karat gold. The beads on the other hand can be made up of sterling silver, Murano glass and gold. Some are even infused with precious gems.

Every new season, new Pandora bead designs are also released for sale. Designs for Pandora beads are unlimited ranging from nature inspired, to household appliances, electronics, happy faces and just about anything you can think of.

In spring of year 2009, there are new Pandora charm designs to be released. The most awaited ones are made up of silver purses, animals, beads, colorful Murano glass and four new styles of gold Pandora charms.

Your Pandora bracelets are one of a kind so you better know how to take care of it to make it last longer. If the bracelet id made up of silver, polish it with cloths that are only made for polishing silver. Liquid jewelry cleaner can damage Pandora bead so better stick to manual polishing. Also, when not in use, place your Pandora bracelets inside plastic bags to prevent dust and moisture.

Hopefully through example you will learn to relate and assimilate. You must practice your product development skills every day. You have to develop the habit of looking at things in special ways. Like; “how would I sell that?” …“how could it be improved” … “could I use it to enhance what I’m currently selling”… “could it be repackaged and sold to a different group of people than it’s being sold to now”… “what could be sold to the people that bought it?” My goal is to make this process a part of your being…an instinct… something that happens automatically, without conscious effort.

Let’s start with this one statement; In direct marketing, as with any business, it’s always best to have as many products as possible in your line that lend themselves to repeat sales, or multiple purchases. For small companies it’s absolutely essential. And you can’t make money for long selling junk.

Here are some examples. My daughter has a charm bracelet; of course she buys charms for it. You see how the charm bracelet lends itself to future sales. You could probably give the bracelet away free, or at very low cost and make your money selling the charms. (Just like giving away a razor and selling the replacement blades.)

You could offer the bracelet free of charge when you agree to buy three more charms in the next year. Or how about, “Charm of the Month?” See what I did? I automatically… without conscious thought…incorporated the negative option sales technique to the product.

By the way, that’s why you should continue to read and learn as much as you can from successful marketing experts, if you didn’t know about the negative option technique*, you wouldn’t know how to apply it to your product would you.

Back to the example. This is also an example of niche marketing. Charms and charm bracelets are a specialty niche, a niche of the jewelry industry. Can you give me an example of a niche in a niche?

What would be a niche in the charm niche? Don’t read further now … think for a few minutes. What did you come up with?

I came up with animal specialty charms. e.g. “Just Cat Charms,” every breed for the cat enthusiast. It could be dogs, horses, any animal that certain people just love. It could be Saints, Presidents, or Famous Musicians. Want some others? How about…just; boats, cars, states, countries, dolls, or flowers. And there’s more!

See how a simple item that we’ve all seen a thousand times, just expanded into an entire division or business. Residual income, that’s what we want. When you look at things in this way you will learn to develop products that create big and long term profits for your company.

Don’t worry if your ideas sound bazaar. It’s practice that we’re after. And remember, when you brainstorm it is actually a large quantity of ideas you want at first, not quality; refinement comes later, and sometimes the goofiest ideas bring forth big results from stimulating other thoughts and concepts more practical.

I was at a party the other day, and in one of the rooms was three giant wrought iron candle holders, floor models, one was about three feet high, the next a foot taller, and the next another foot taller. They were topped off with big beautiful candles.

The thing is, these candle holders and candles were some of the coolest candle holders I’ve ever seen. I then thought, I bet there’s lots of cool candle holders’ being made, or that could be made. I then noticed that this person had many different candles and holders around the house, some in each room. So then I figured that people that like candles… really like candles… and buy more that just a couple, sometimes a whole house full.

I then figured that there must be many people that love candles. My next thought automatically said catalog, a catalog with nothing but beautiful and wonderful candle holders. Oh, and of course the candles….candles that burn away.

Some final qualifiers to refine your new product concepts. Does the product fill a need, a basic human desire, or enhance a person’s life in some way? Can you readily identify and reach the people that might buy what you have? Is the total number of these prospects large enough to support the investment or business? Can the products be easily delivered and serviced? And last but not least, does it lend itself to repeat or residual sales?

* The Negative Option Technique is where you send monthly product choices and the customer needs to send in the card if they don’t want to buy it. They have to make a negative choice; they have to say no. If they want it, they do nothing and it will be automatically sent. Invented by Maxwell Sackheim to sell books.

1) Floral Inspired Pearl Necklace and Earrings

This set of necklace and ear rings is made in Bali. These are semi-previous gems as the gems are fresh water pearls. With 22 carat gold straps to hold the pearl gems, this necklace well suits the bride on her wedding as it comes with a matching set of ear rings too.

2) Balinese Garnet and Blush Pearl Jewelry

This jewelry is made from blush pink Balinese pearls that are separated by sterling silver balls. A garnet and silver pendant highlights this necklace. The bracelet is made from blush pearls and garnet set in silver. Matching earrings are also available in this form of jewelry set. If popular pearl jewelry shops, you can custom order this necklace.

3) Pearl and Agate Necklace

The unique this in this necklace is Black and white river pearls are mixed with agate and sterling silver and highlighted by a trio of spinning agate beads. These are high in demand by the public and have turned to be a trending fashion. These suit for people of all age groups and all occasions.

4) Garnet and Pearl Balinese Bracelet

This is an Indonesian design but is available across the world on different pearl shops. But as these have to gain the momentum, the chances to order for this bracelet instantly are fewer. Freshwater pearls are combined with garnet and set into sterling silver to bracelet.